New quality of contact with the client
The Sales and Marketing Department is one of the most critical points in any company. Traditionally, we have to do everything ASAP and yesterday, and work is a constant race against time. Before ERP implementation, most of the day was spent gathering information – from e-mails, offers, web inquiries and phone calls. And when that wasn’t enough, a journey through the company began in search of someone who knew the answers to our questions. But I found out that creating an offer or a marketing campaign does not have to be such a cruel ordeal.
The implementation of the ERP system has changed the style of work
The integration of the ERP system with CRM and other systems in the company allowed to obtain one customer base with data from all available sources. From that moment on, many processes take place automatically, and our team has more time to build and maintain relationships with customers, and above all to look for new ones. The ERP system has also given our marketers access to up-to-date statistics and reports, thanks to which we implement marketing strategies based on hard data, and not wishful thinking.